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cots25care awards

Westpoint Arena, Exeter - 16th July 2025

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Jack Mashford & Pippa Bird

Jack Mashford & Pippa Bird

Business Development Manager & Director of Circle Case Management, Care Control Systems

Representation in care: How inclusive tech is transforming person-centred planning

Join Care Control and Circle Case Management for a powerful discussion on how technology providers can take real action to make their software more inclusive. This talk will explore the importance of representation in digital care tools, spotlighting how a young service user’s feedback led to the creation of customisable, inclusive body maps within Care Control. Learn how the ability to reflect different ages, skin tones and physical differences – including limb amputation – can empower individuals and improve the care planning process. A must-attend session for anyone passionate about person-centred care and inclusive innovation.

Speaker Bio:

Join Jack Mashford, Business Development Manager at Care Control, and Pippa Bird, Director of Circle Case Management, as they explore how care technology can be more inclusive by design.

In this session, Jack and Pippa will share the story behind their collaborative work to adapt Care Control’s Body Maps feature after feedback from a young service user who didn’t feel represented in their care plan. The result? A more inclusive toolset featuring customisable body maps for different ages, skin tones, and limb differences – all designed to support person-centred care.


Discover how meaningful change can happen when tech providers listen, adapt, and co-create with the people who use their tools every day.

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Meet with over 2000 buyers and decision makers from the care industry!

The Care & Occupational Therapy Show has been running for 5 years. This year's event will include buyers from Care Homes, Domiciallary care companies, Care Groups, NHS, Trusts, Indivdual Carers, Individual Practitioners also. Attracting around 2000 visitors it will truly be a festival of business for the care community.

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