Speakers

The Future of Home Care Growth is Prevention: Are You Ready?

You got into home care because you wanted to make a difference. But somewhere between the rota gaps, the council rate cuts and the rising demand, that sense of purpose can start to feel really hard to hold onto. You are working more than ever and yet sustainability might be feeling out of reach.

If that sounds familiar, this session is for you.

The Draft CQC Adult Social Care Assessment Framework is quietly shifting everything. Tick-box compliance is making way for outcomes, prevention and genuine person-centred care. Within that shift sits a real opportunity for providers who are ready to see it. 

Sarah, Lydia and Georgie have been on that journey. Care Momentum and EverFit were born out of a Home Care provider (Abney & Baker Home Care) who stepped away from council-funded dependency and built something around prevention. Abney & Baker found a model that works better for their clients, their team and their business.

Now Sarah, Lydia and Georgie are here to share how you can follow in their footsteps. 

Are you ready to take that next step?

Speaker Bio

Sarah - With over 15 years’ experience in marketing and creative strategy, Sarah leads Care Momentum, supporting home care providers to strengthen their positioning, increase visibility, and build commercially sustainable models. Her work focuses on helping organisations redesign their growth strategy for the evolving future of care.

Lydia - Leading on preventative care training and implementation for EverFit, Lydia supports care companies to embed a proactive approach across teams, systems, and culture. Through structured training, process development, and quality assurance, she helps organisations translate prevention into practical delivery that strengthens both outcomes and sustainability.

Georgie - A biomedicine practitioner and strength and conditioning coach specialising in injury rehabilitation, Georgie brings extensive experience in supporting older adults to maintain mobility and independence. At EverFit, she designs and oversees evidence-based training programmes that equip care teams with the skills to improve strength, resilience, and real-world functional outcomes.