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Rachael Crook
Data-Driven Care Recruitment: Find, Start, and Retain Talent Faster
Recruiting and retaining care workers has never been harder. With rising competition, tightening immigration rules, and growing workforce demands, care providers need every
advantage they can get. This session explores how having the right data at every stage of a candidate’s journey — from attraction through to onboarding and retention — can
genuinely transform your recruitment outcomes.
We’ll look at how the best-performing care providers are using data and AI to find the right talent faster, reduce time-to-start, and identify early signals that predict long-term
retention. Drawing on real examples from Lifted’s work with over 500 UK care providers, Rachael will walk through the key datapoints that matter most — and the ones most
providers are currently missing. Whether you’re hiring internationally or domestically, this session will give you a practical framework for making smarter recruitment decisions.
Attendees will leave with actionable takeaways they can apply immediately to improve the quality, speed, and sustainability of their hiring. This session is designed for registered managers, HR leads, and business owners who want to move beyond gut-feel recruitment and start making evidence-based decisions that stick.
Speaker Bio
Rachael Crook is the CEO and founder of Lifted, a VC-backed SaaS platform that supports over 500 UK care providers with immigration compliance, sponsorship
management, hiring, and workforce onboarding. Rachael founded Lifted after witnessing first-hand the challenges care providers face in recruiting and retaining international talent.
Under her leadership, the platform has grown to serve care businesses of all sizes — from single-site independents to national franchise groups — helping them use data to make
smarter, faster decisions at every stage of the candidate journey. Rachael is passionate about transforming how the care sector attracts and keeps the right people, and brings a
practical, operator-first perspective shaped by years working alongside providers on the front line.
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