COTS 2026

Recruiting and retaining care workers has never been harder. With rising competition, tightening immigration rules, and growing workforce demands, care providers need every advantage they can get. This session explores how having the right data at every stage of a candidate’s journey — from attraction through to onboarding and retention — can genuinely transform your recruitment outcomes. We’ll look at how the best-performing care providers are using data and AI to find the right talent faster, reduce time-to-start, and identify early signals that predict long-term retention. Drawing on real examples from Lifted’s work with over 500 UK care providers, Rachael will walk through the key datapoints that matter most — and the ones most providers are currently missing. Whether you’re hiring internationally or domestically, this session will give you a practical framework for making smarter recruitment decisions. Attendees will leave with actionable takeaways they can apply immediately to improve the quality, speed, and sustainability of their hiring. This session is designed for registered managers, HR leads, and business owners who want to move beyond gut-feel recruitment and start making evidence-based decisions that stick.